About All the Way to the Ocean


All the Way to the Ocean
" All the way to the Ocean… all the way to the sea… all the way to the day when the whole world can say that our Ocean’s as clean as a living thing must be… and we must go… all the way.


It all started in the mind and soul of Joel Harper: writer, musician and teacher. He had an epiphany while riding home on his bicycle one day when he saw the effects of pollution in the storm drains around his community. He realized that he needed to do something meaningful with his talents to help change the way people interacted with their environment.

Joel’s vision became reality with his popular children’s book and social anthem, “All the Way to the Ocean” in 2006. Today, Joel is working with his partners at Mediatavern to take his idea to the next level, and tell his story in an even more powerful way. Animation.

About the Book

The book represents the confluence of artistic passion and a sense of duty to our world that has resulted in a truly beloved story, with characters and a message that resonates to all generations and cultures. More than 30,000 copies of the book have been distributed around the world via schools, organizations, caring communities and parents. It is a true labor of love that has touched and influenced thousands that caring for our oceans and environment must become a way of life.

About the Movie

A short-film adaptation of the book is being made to extend the story and provide additional opportunities to educate children and adults alike through a broader reaching media platform. A collection of games, content and educational tools distributed on the web site and on mobile and tablets is also being created to extend the learning opportunities for children through out the world and across all sections of society. A select group of talent, organizations and companies who share the same vision and opportunity are helping to propel the story to new heights.

Who is Helping to Make a Difference?

Some of Hollywood’s leading actors, actresses, musicians and personalities all of whom are also deeply involved in charity, community and our message, are involved and have shared their voices, music and celebrity to bring our characters and cause to life in the film.



News and Events
Read below to see what's new with All the Way to the Ocean..."

AWO News: Featured in KTLA Special | Video
AWO helps Heal the Bay!
All the Way to the Ocean was recently featured in KTLA's "Heal the Bay: Protect What you Love" special...

AWO News: FunnelBrain Partnership | Social Learning
AWO and FunnelBrain Educate!
All the Way to the Ocean got a huge lift this past "World Oceans Day" when social learning powerhouse partnered with our team to provide an amazing learning opportunity to ocean lovers around the world...

See what people are saying...

" All the Way to the Ocean is an opportunity to learn about how our actions link directly back to nature. Collectively and individually, we have a great responsibility to protect the ocean and the wonderful creatures that live there. If we all do just a little, together we can give a lot."
-Big Wave Surfer, Laird Hamilton

" All the Way to the Ocean is an educational and inspiring story that illustrates that everyone, no matter how small, can make a difference in helping the ocean and the animals that live there. The Aquarium of the Pacific believes in empowering people of all ages because together we can ensure a better future for our ocean planet."
-Aquarium of the Pacific, Long Beach, CA

" In All the Way to the Ocean, Joel skillfully tackles non-point source pollution in an entertaining way that many children will find engaging. The book also contains references, links and other information to encourage greater reader awareness and action. This book has a timely message that can positively impact our environmental sensitivity and, more specifically, reduce our non-point source pollution. I urge you to consider this book for your sales venues, park libraries and as a gift for a child you know."
-John D. Mott, Cooperating Associations Program Manager Interpretation and Education Division, Department of Parks and Recreation